Re:Lab S.R.L.

  • Industrial partner

RE:Lab s.r.l. is an academic spin-off founded on initiative of the Human Machine Interaction Group of the University of Modena and Reggio Emilia.

RE:Lab is a research-oriented SME, set in Reggio Emilia inside the Engineering Department. It operates in close cooperation with the University, even with a stronger awareness towards the market deployment of the research activities.

RE:Lab’s mission is focused on the interaction engineering concept, which consists in finding and shaping the best fitting between humans and technological devices. In greater detail, the spin-off is aimed at designing, developing and evaluating the most suitable interaction modalities between technological devices and the corresponding users. RE:Lab operates in several application domains such as automotive, off-highway vehicles, industrial automation, biomedical equipments, media and advanced web applications.

RE:Lab’s business model

Services modularity represents the strength of the Company, allowing to design a specific offer with customers, taking their needs, goals and resources into account. The main poles of the company business model are:

  • Human Factors and Ergonomics: interaction design, human factors evaluation (such as workload and Situation Awareness studies), and usability analysis (especially for nomadic and mobility-related devices);
  • Prototyping and SIMulation (ProtoSIM): physical and virtual prototypes development, building of complex simulation environment, mainly related to the electric and electronic architectures of vehicles; availability of a driving simulator properly designed to assess the innovative HMI impact on driving task;
  • Software Development: software development for several kind of vehicular, industrial and nomadic devices applications.
  • Optimization and decision support systems: development of  methods allowing to optimize the effectiveness of the use of such devices; optimization of business processes.

RE:Lab’s capabilities also include a consolidated experience in technical and administrative management for National and European R&D projects.

Focus on RE:Lab’ services: skills, tools and methods

RE:Lab performs ergonomic and usability analysis and evaluations for any kind of user interfaces aiming at making interaction effective, efficient and safe.

RE:Lab can rely both on physical and cognitive ergonomists. The former are able to operate on physical parts of a technological device and the latter to assess if a specific technology is compliant with human cognitive skills in terms of perception, attention, memory, workload and decision-making. RE:Lab can provide a depth analysis of existing products, as well as predictive evaluations, in particular to adaptive HMIs, in which information delivery is tailored around users’ status and context.

The spin-off can develop virtual and physical prototypes for many kinds of interaction systems, thanks to advanced software tools for HMI design (as ALTIA, FLASH, Director), simulation environments (as Matlab-Simulink-StateFlow), bus-level applications (as Vector CAN OE). For this specific area, RE:Lab has internally developed a man-in-the-loop methodology in which user interfaces, functional algorithms and field BUS signals management are seamlessly integrated, thus allowing a perfect alignment between simulation and product level.

Eventually, a HMI - oriented driving simulator is used to test both primary and secondary controls and allows to carry out experimental test sessions to validate the output of design and development phases.

RE:Lab services for AGRI sector

RE:Lab is placed in an Italian region producing 80% of the Italian GDP related to off-highway machineries. For this reason RE:Lab has a wide knowledge in such sector and its related technologies, mainly about ISOBUS (a sector-specific protocol that relies on CAN bus), electronics and ergonomics issues.

RE:Lab is able to apply the ISOBUS normative on implements and vehicles, collecting the functional requirements of clients, producing prototypal solutions, defining the product specifications, developing software and control systems and performing the essential procedures to obtain certification.

RE:Lab abilities focus on the physic and logic part of an ISOBUS application, with the capability to choose the best hardware for a certain application and to bring on the chosen target the necessary libraries to enable a communication that is consistent with the standard.

RE:Lab offers its ISOBUS stack to manufacturers who want to follow an internal development path in the construction of this kind of applications.